Rashid Latif Khan University

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Bachelors of Business Administration (BBA)

4 Years Degree Program

The Bachelors of Business Administration (BBA) at Faculty of Business is a challenging program that is aimed at equipping young minds with the skills, knowledge, and edge to excel in today’s dynamic business world. The students will explore different aspects of management through in depth learning and then applying the theoretical knowledge to solve real life scenarios and case studies. This program is challenging and will require students to work rigorously throughout their stay at business school. It will provide students an opportunity to professionally groom themselves to be ready to face the challenges of the ever-changing world. The program intends to prepare its graduates to enable them with necessary decision-making skills. Our business program is different than other business schools. We believe in quality and aim to produce the best. Our faculty goes beyond teaching how to operate a business. We prepare future leaders through a balanced combination of traditional business practices, technology, practical application and innovation. While students have access to current business tools and software, even greater emphasis is placed on thinking critically and analytically.

Program Objectives

  • To develop the students' intellectual capacity, executive personality, and managerial skills
  • To enable students for entry-level managerial positions in a variety of sectors such as; public sector organizations, consultancy companies, corporate sector, and service industry.
  • To develop business and entrepreneurial aptitude among the students.
  • To provide knowledge and requisite skills in different areas of management like human resource, finance, operations and marketing to give a holistic understanding of a business system.
  • To equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and problem solving.
  • To develop IT skills in the areas of information search, word processing, office management software tools, and presentation software needed to excel in business.
  • To provide practical industrial exposure to the students to hone their managerial competencies and business acumen while attaining a holistic understanding of a business/industry.
  • To prepare students to deliver effective oral business presentations using a variety of appropriate technologies and achieve excellence in written communications.
  • To inculcate global view of the industrial and organizational establishments and their functions for taking viable decisions in international business setting.

Admission Criteria:

Students with FA, FSc., ICOM, ICS, A ‘Levels, or equivalent qualification and having at least 45% marks are eligible to apply. Qualifying the admission test and interview is compulsory. A candidate scoring less than 50% marks each in the test and interview will stand disqualified for admission.

Road Map Bachelors of Science in Business Administration

Total no of Credit Hours: 133

Semester 1

Course Title Credit Hours
Business Mathematics/Quantitative Reasoning-1 3
ICT 2+1 2+1
Functional English 3
Business Economics 3
Principles of Accounting-I 3
Principles of Management 3

Semester 2

Course Title Credit Hours
Business Statistics/Quantitative Reasoning-2 3
Principles of Psychology 3
Foreign Language 3
Islamic Studies/Ethics 2
Information Systems Management 2+1 2+1
Principles of Accounting-II 3

Semester 3

Course Title Credit Hours
Principles of Sociology (2) 2
Cost and Management Accounting 3
Environmental Management (2+1) 3
Civics and Community Engagement 2
Critical Thinking 3
Expository Writing 3

Semester 4

Course Title Credit Hours
Principles of Marketing 3
Business and Corporate Law 3
Introduction to Business Finance 3
Search Engine Optimization 3
Ideology and Constitution of Pakistan 2
Entrepreneurship 2

Semester 5

Course Title Credit Hours
Islamic Banking 3
Supply Chain Management 3
Consumer Behavior 3
Organizational behavior 3
Financial Management 3
Digital Marketing 3

Semester 6

Course Title Credit Hours
Business Research Methods 3
Elective – I 3
Human Recourse Management 3
Interpersonal Skills and Business Ethics 3
Business Analytics 3
Elective-II

Semester 7

Course Title Credit Hours
Project Management 3
Floating Elective 3
International Relations & Current Affairs 3
Structured Industrial Practicum/Internship 3
Development Economics 3

Semester 8

Course Title Credit Hours
Business Project/Capstone 3
Elective-III 3
Leadership Development 3
Elective-IV 3
Managerial Policy 3

List of Electives for BBA:

Advertising and Promotion
Brand Management
Digital Sales Management
Tourism Marketing
Industrial Marketing
Brand Activation
Distribution and channel Management
Human Recourse Development
Career Development
Public Relations
Inventory Control and Material Management
Operations Management
Public Relations
Tourism Marketing
Performance Management
Training and Development
Recruitment and Selection
Strategic Supply Chain Management
Advanced Audit and Assurance
Investment Banking
Cash Management Anti-Money laundering
Anti-Money laundering

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