Rashid Latif Khan University

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Bachelor of Business Administration (BBA)

4 Years Degree Program

The Bachelor of Business Administration (BBA) at Faculty of Business is a challenging program that is aimed at equipping young minds with the skills, knowledge, and edge to excel in today’s dynamic business world. The students will explore different aspects of management through in depth learning and then applying the theoretical knowledge to solve real life scenarios and case studies. This program is challenging and will require students to work rigorously throughout their stay at business school. It will provide students an opportunity to professionally groom themselves to be ready to face the challenges of the ever-changing world. The program intends to prepare its graduates to enable them with necessary decision-making skills. Our business program is different than other business schools. We believe in quality and aim to produce the best. Our faculty goes beyond teaching how to operate a business. We prepare future leaders through a balanced combination of traditional business practices, technology, practical application and innovation. While students have access to current business tools and software, even greater emphasis is placed on thinking critically and analytically.

Program Objectives

  • To develop the students' intellectual capacity, executive personality, and managerial skills
  • To enable students for entry-level managerial positions in a variety of sectors such as; public sector organizations, consultancy companies, corporate sector, and service industry.
  • To develop business and entrepreneurial aptitude among the students.
  • To provide knowledge and requisite skills in different areas of management like human resource, finance, operations and marketing to give a holistic understanding of a business system.
  • To equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and problem solving.
  • To develop IT skills in the areas of information search, word processing, office management software tools, and presentation software needed to excel in business.
  • To provide practical industrial exposure to the students to hone their managerial competencies and business acumen while attaining a holistic understanding of a business/industry.
  • To prepare students to deliver effective oral business presentations using a variety of appropriate technologies and achieve excellence in written communications.
  • To inculcate global view of the industrial and organizational establishments and their functions for taking viable decisions in international business setting.

Degree Requirements:

The BSBA program is of a 4-year duration, spread over 8 regular semesters, and consists of 129 subject credit hours of studies. After completing the course work, every student is required to submit a Research Project carrying a weight equal to 3 credit hours. As an alternative, students may take internship for a duration of 9-weeks in an approved organization by the Dean’s office to complete the degree requirements. The normal duration for completion of BSBA Degree is 8 semesters over a period of 4 years. The maximum duration for obtaining BSBA degree shall be 7 years.

Areas of Specialization:

In the BSBA program, students can choose from five areas of specialization i.e., Finance, Marketing, Human Resource Management, Entrepreneurship & Innovation, and Supply Chain Management. The program coordinator office can offer courses from the variety of electives in an area of specialization depending upon the availability of faculty and changing market trends. The list of elective courses given at the end is not exhaustive and new courses can be added once approved from the Academic Council of the business school.

Technology and Entrepreneurship :

During the last couple of decades, entrepreneurial culture has gained tremendous importance and has been seen as the remedy for generating employment and economic prosperity in both developing and developed countries. Entrepreneurs create new products, new markets and new technologies thus benefiting the economy and society in which they operate. As an emerging Business School, we aim to inculcate entrepreneurial spirit among our students through inculcating courses, projects, and real time projects in our curriculum. The Entrepreneurship and innovation specialization would inspire potential students to think and behave like entrepreneurs, by being innovative and creative in their thoughts and actions. Technology is the essence of our curriculum. The students are encouraged to use latest tools and techniques in each course through usage of latest software applications. The faculty ensures this through challenging and creative assignments, projects, case studies, and research activities. The objective is to equip our graduates with modern tools and technology to facilitate efficient decision making in the careers they pursue.

Admission Criteria:

Students with FA, FSc., ICOM, ICS, A ‘Levels, or equivalent qualification and having at least 45% marks are eligible to apply. Qualifying the admission test and interview is compulsory. A candidate scoring less than 50% marks each in the test and interview will stand disqualified for admission.

Road Map Bachelor of Science in Business Administration

Total no of Credit Hours: 129

Semester 1

Course Title Credit Hours
English-I 3
Pakistan studies 3
Introduction to business 3
Business mathematics 3
Introduction to Computing 3
Micro economics 3

Semester 2

Course Title Credit Hours
Macro economics 3
Financial accounting 3
English-II 3
Islamic studies 3
Management fundamentals 3
Psychology 3

Semester 3

Course Title Credit Hours
English-III 3
Business statistics 3
Managerial accounting 3
Marketing fundamentals 3
Food and Nutrition 3

Semester 4

Course Title Credit Hours
Business finance 3
English-IV 3
Digital marketing 3
Business law 3
Foreign language 3

Semester 5

Course Title Credit Hours
Financial management 3
Human resource management 3
Environmental management 3
Quantitative Techniques 3
E-commerce 3

Semester 6

Course Title Credit Hours
Political history of Pakistan 3
Organizational studies 3
Sociology 3

Semester 7

Course Title Credit Hours
Business strategy 3
Entrepreneurship and Innovation 3
Project management 3
Elective-I 3
Elective-II 3

Semester 8

Course Title Credit Hours
Development Economics 3
Business games simulation 3
Research methods 3
Elective-III 3
Elective-IV 3
Research Project / Internship

Road Map Specialization Courses


Course Title Credit Hours
Creativity & idea generation 3
Entrepreneurial marketing 3
Entrepreneurial finance 3
Family business management 3
Managing growth 3
Business venture planning & feasibility 3

Human Resource Management

Course Title Credit Hours
Performance appraisal system 3
Change management 3
Recruitment and selection 3
Compensation and benefits 3
Training and development 3
International HRM 3

Supply Chain Management)

Course Title Credit Hours
Supply chain management 3
Sustainability in supply chain operations 3
Warehouse operations and management 3
Designing Effective Supply Chain Networks 3
Revenue management and forecasting demand 3
Effective transportation management 3
Global Supply-Chain Management 3


Course Title Credit Hours
Corporate finance 3
Islamic banking-principles & practices 3
Investment analysis & portfolio management 3
Money and capital markets 3
Financial markets and institutions 3
International finance 3
Marketing of Financial Services 3
Mergers and Acquisitions 3
Capital budgeting and long-term investment decisions 3
Financial statement analysis 3

Marketing & Sales

Course Title Credit Hours
E-Marketing 3
Brand Management 3
Retail Marketing 3
Consumer Behavior 3
Global Marketing 3
Advertising and Promotion strategy 3
Sales Management 3
Services marketing 3
Customer relationship management 3

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