Rashid Latif Khan University

Contact Info

Bachelor of Sciences in Media and Communication Studies

4 Years Program

Our Communication and Media Studies BS Honors is the perfect Course for you if you are interested in a Career in the Media or Creative Industries. At DMCS you will gain the Theoretical and Practical Skills you need for the Fast-Paced Media Environment, as we offer a Fascinating Overview of both Media and Society and will give you the opportunity to undertake a Work Placement for Real-World Professional Experience.
Dept. of Media & Communication Studies will give you Collaborative and Aspirational Academics. Throughout your Communication and Media Studies degree we place emphasis on gaining Practical Employment Skills to set you in good stead for your future. You will develop key Skills such as Critical Thinking, Critical Reading, Critical Writing, Presentation and Public Speaking, Preparing you for the World of Work.

Our Communication and Media Studies Graduates continue to obtain Jobs in the Following sectors:

  • Advertising
  • Marketing
  • Broadcast Television Industry
  • Video & Radio Production
  • Communications Manager
  • Public Relations
  • Event Planner
  • Social Media
  • Content Management
  • Digital Reporting
  • Sales Representation
  • Immersive Journalist
  • Data Journalist
    •        
  • Social & Digital Media
  • Documentary Production Specialist
  • Multimedia Producer
  • Media Entrepreneur
  • Art Director
  • Video Game Designer
  • Web Content Developer
  • Web Designer
  • Digital Advertising Specialist
  • Digital Public Relations Specialist
  • Advertising and Design Consultant
    •        

Admission Criteria:

At least 45% marks or 2nd Division in FSc/FA/I. Com/ICS/A-Level or Equivalent.

Road Map Bachelor of Sciences in Media and Communication Studies

Total No of Credit Hours: 136 Duration: 08 Semesters (04 years)

Semester 1

Course Title Credit Hours
English (Basic English/Functional) 3
Basics of Ecology 3
Basic Computer Skills 3
Philosophy & Critical Thinking 3
Media & Psychology 3
Quran Reading Translation 0
Total 15

Semester 2

Course Title Credit Hours
English Comprehension 3
Introduction to Biology 3
Islamic Studies 3
Fundamentals of Economics 3
Introduction to Statistics 3
Quran Reading Translation 1
Total 16

Semester 3

Course Title Credit Hours
English Writing 3
Pakistan Studies 3
Urdu Fundamental Course 3
Introduction to Digital Media 3
Digital Media Content Creation 3
Quran Reading Translation 0
Total 15

Semester 4

Course Title Credit Hours
Fundamentals of Communication & Digital Media 2
Digital Marketing & Management 3
Digital Media Content Writing 3
Graphic Designing & Animation 3
Web Development & SEO 3
Digital Media Literacy & Cybercrime 3
Quran Reading Translation 1
Total 18

Semester 5

Course Title Credit Hours
Writing & Reporting in Digital Age 3
Digital Media: Theories, Models and Approaches 3
Digital Media Research I 3
Digital Storytelling 3
Digital Video & Podcast Production I 3
Mobile Journalism 3
Quran Reading Translation 0
Total 18

Semester 6

Course Title Credit Hours
Media History 3
Digital Advertising 3
Block Chain, AI & Machine Learning 3
Digital Video & Podcast Production II 3
Digital Media Research II 3
Digital Content Monetization 2
Internship 0
Quran Reading Translation 1
Total 18

Semester 7

Course Title Credit Hours
Data Journalism 3
Digital Democracy & Governance 3
Culture & Creative Industries 3
Digital Media Laws & Ethics 3
Digital PR Advocacy & Content Marketing 3
Digital Media & Social Development 3
Quran Reading Translation 0
Total 18

Semester 8

Course Title Credit Hours
E-Commerce 3
Digital Entrepreneurship 3
Audience Studies: Monitoring & Evaluation Framework & Tools 3
Seminar 2
Final Project/Thesis 6
Quran Reading Translation 1
Total 18

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