Department Mission

To become a leading institution for media and communication education, fostering a community of critically thinking, creatively driven, and socially responsible media professionals who can navigate the complexities of a rapidly changing global media landscape.

Program Mission

To equip students with the knowledge, skills, and values necessary to excel as innovative, ethical, and socially responsible media professionals, capable of navigating the complexities of a rapidly evolving media landscape.

Program Objectives

1. Develop media literacy: Enable students to critically analyze media texts, messages, and institutions.
2. Foster effective communication skills: Equip students with writing, speaking, and visual communication skills for various media platforms.
3. Provide a comprehensive understanding of media and communication: Offer a broad-based education in media and communication theories, concepts, and practices.
4. Prepare students for media and communication careers: Develop skills, knowledge, and attitudes necessary for success in electronic, print, digital media and communication industries.
5. Encourage critical thinking, creativity, and innovation: Foster critical thinking, creativity, and innovation in students to adapt to the rapidly changing media landscape.
6. Promote professionalism, ethics, and social responsibility: Instill professionalism, ethics, and social responsibility in students to prepare them for leadership roles in media and communication.

Career-Specific Objectives

1. Prepare students for careers in journalism and media production: Equip students with skills in news writing, reporting, editing, and production.
2. Develop skills for careers in advertising, public relations, and marketing: Provide knowledge and skills in advertising, public relations, and marketing principles, strategies, and tactics.
3. Prepare students for careers in broadcasting, film, and digital media: Offer training in broadcasting, film, and digital media production, including scriptwriting, directing, and editing.

Research and Analytical Objectives

1. Develop research skills: Equip students with skills to design, conduct, and analyze research projects in media and communication.
2. Foster analytical thinking: Encourage students to think critically and analytically about media and communication issues, theories, and practices.

Interpersonal and Leadership Objectives

1. Develop teamwork and collaboration skills: Foster teamwork and collaboration skills to prepare students for leadership roles in media and communication.
2. Promote leadership and entrepreneurship: Encourage students to develop leadership and entrepreneurial skills to innovate and adapt in the media and communication industries.

Program Learning Outcomes

1. Understand media theories and concepts: Familiarize yourself with key theories, models, and concepts in media and communication studies.
2. Media history and development: Learn about the evolution of media, including print, broadcast, and digital media.
3. Media and society: Analyze the relationship between media, culture, and society, including issues of representation, identity, and power.

Communication Skills

1. Effective writing and storytelling: Develop writing skills for various media platforms, including news, features, and scripts.
2. Verbal communication and presentation: Learn to communicate effectively through verbal presentations, interviews, and discussions.
3. Visual communication and design: Understand the principles of visual communication, including graphic design, photography, and videography.

Critical Thinking and Analysis

1. Critical thinking and media literacy: Develop critical thinking skills to analyze media texts, messages, and institutions.
2. Media research and analysis: Learn to design and conduct research projects, including data collection, analysis, and interpretation.
3. Media criticism and evaluation: Develop skills to critically evaluate media content, including news, entertainment, and advertising.

Creative and Technical Skills

1. Media production and technology: Learn to use various media production tools, including audio and video editing software, cameras, and lighting equipment.
2. Digital media and online platforms:Understand the basics of digital media, including social media, online publishing, and multimedia storytelling.
3. Content creation and curation: Develop skills to create and curate engaging content for various media platforms.

Professional and Practical Skills

1. Professionalism and ethics: Understand the importance of professionalism, ethics, and responsibility in media and communication practices.
2. Teamwork and collaboration: Develop skills to work effectively in teams, including collaboration, leadership, and conflict resolution.
3. Industry awareness and adaptability: Stay up-to-date with industry trends, developments, and best practices, and be adaptable to changing media landscapes.

Career-Ready Skills

1. Career development and planning: Develop a career plan, including setting goals, identifying job opportunities, and creating a professional portfolio.
2. Networking and professional connections: Build relationships with media professionals, including networking, mentorship, and internship opportunities.
3. Entrepreneurship and innovation: Develop skills to innovate and adapt in a rapidly changing media environment, including entrepreneurship, creativity, and risk-taking.

Eligibility & Admission Criteria

F.A/ F. Sc or Equivalent (with minimum 45% marks)

Program Structure

The Bachelors of Media and Communication Studies is structured in accordance with the provisions of the HEC Undergraduate Education Policy V 1.1. spread over eight (08) regular semesters, at minimum.

Semester Duration

16 to 18 Weeks

Degree Award Requirements

At least 2.00/4.00 CGPA in the given time period of the Degree as per HEC criteria.
The BS Media and Communication Studies (BS MCS) program at Rashid Latif Khan University (RLKU) holds significant market value, especially in today’s dynamic and evolving media landscape. Here's an in-depth look at its market relevance, career scope, and the places where graduates can work locally, nationally, and internationally.

Market Value of BS Media and Communication Studies

High Demand for Skilled Communicators:

In the digital age, the demand for professionals who can create, manage, and distribute content across platforms is rising.

Versatile Degree

BS MCS covers journalism, PR, advertising, digital media, development communication, media production, and communication theory—making it a multidisciplinary degree.

Digital Transformation

With the rise of social media, digital marketing, content creation, podcasting, and influencer marketing, the value of communication professionals is at an all-time high.

Public & Private Sector Relevance

Both government and corporate sectors need communication experts for media relations, public image building, and advocacy campaigns.

Globalization of Media

Graduates can find roles in international media houses, NGOs, and digital platforms as content is no longer geographically bound.

Where Can Media Graduates Work?

Local, National and International Level

1. Media Houses / News Channels

• Geo News, ARY, Dunya, Samaa, Express News, Dawn News, City42, PTV to name a few.

2. Radio Channels

• Radio Pakistan, FM 100, FM 103, FM 89, CityFM89 to name a few.

3. Newspapers & Online Platforms

• Daily Dawn, Daily Jang, Daily Express Tribune, Daily Nawai Waqt, Daily The News, BBC Urdu, HumSub etc.

4. PR & Ad Agencies

Creative Junctions, Orient Communications, Adcom, Manhattan, Interflow, BullsEye etc.

5. NGOs / Development Sector

Aurat Foundation, Shirkat Gah, Human Rights Commission, UNDP, UNICEF, WWF etc.

6. Government Departments

DGPR (Directorate General Public Relations) PID (Press Information Department) Information Ministry Pakistan Television (PTV), Radio Pakistan

7. Universities & Colleges

As lecturers, research associates, and media lab managers.

International Level Opportunities

1. Global Media Organizations

BBC, Al Jazeera, CNN, DW, TRT, Reuters, AFP etc.

2. Digital Content Platforms

YouTube, Meta (Facebook, Instagram), TikTok, LinkedIn, Spotify etc.

3. International NGOs & Think Tanks

Amnesty International, Human Rights Watch, UNDP, WHO, UNESCO etc.

4. Multinational Corporations (MNCs)

PR, Corporate Communication, Digital Strategy, and Brand Management roles in companies like Google, Microsoft, Apple, Coca-Cola etc.

5. Academia & Research Institutes

Universities and institutions in USA, UK, Canada, Australia, Germany etc.

Career Opportunities after BS MCS

Journalism S& News Media

Reporter / Correspondent
News Anchor
Program Anchor
Host
Compere
Sub-editor/ Copy Editor
News Producer
Broadcast Journalist
Digital Journalist
Investigative Reporter

Advertising & Public Relations

Public Relations Officer (PRO)
Media Planner
Copywriter
Advertising Executive
Creative Director
Brand Communication Specialist

Digital Media & Content Creation

Social Media Manager
Digital Content Creator
YouTuber / Influencer
Blogger / Vlogger
SEO Writer / Content Strategist
Podcast Producer

Television, Radio & Film

TV Host / Presenter
Radio Jockey (RJ)
Scriptwriter
Producer / Director
Cameraperson
Video Editor
Documentary Filmmaker

Development & Corporate Communication

Communication Officer (NGOs/INGOs)
Development Communication Specialist
CSR Coordinator
Advocacy Campaign Manager
Internal Communication Executive

Academia & Research

Lecturer / Research Associate
MPhil/PhD Scholar
Media Researcher / Analyst
Communication Trainer